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Opontia’s vision is to become the next generation e-commerce group in Eastern Europe, Middle East, & Africa. This will be achieved by acquiring, operating, and scaling outstanding e-commerce brands with superstar products.

Our story

Opontia was founded by ecommerce experts to enable online sellers to realize the full value of their brands. The journey all started when two co-founders who shared a similar vision met and decided to merge their skill sets to create the region’s first fully digital “house of brands”.

The company was established in beginning of 2021 and expanded quickly into new geographies. Today Opontia is present in four of the largest online retail economies in EEMEA with offices across Riyadh, Dubai, Istanbul and Warsaw.

Core values & beliefs

We believe in putting sellers first in everything that we do to provide a fast and fair way for ecommerce entrepreneurs to sell their brands. Our transactions are handled with integrity and full transparency to ensure a best possible seller experience.

Our teams are also trained to oversee transactions with full ownership to minimise the amount of time sellers dedicate to the acquisition and integration process.

Finally, we empathise with the hardwork and sacrifices made by e-commerce entrepreneurs to develop their brands and insist on conserving all brand owner's legacies.


We are led by a team of e-commerce experts with extensive experience in brand building, scaling, product design, logistics, and SME financing.

Manfred was previously the Chief Market Place Officer for one of the largest E-commerce players in Southeast Asia, Lazada (Alibaba) where he drove the growth of over 500 brands and 50,000 sellers. Following this, he moved to the Middle East and became CCO of one of the largest e-commerce companies in the region.

Manfred holds a MA in Corporate Finance from Vienna University of Economics and Business.

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Manfred Meyer

Co-Founder & Co-CEO

Philip previously spent two years at McKinsey, Dubai working on e-commerce strategy, private equity, and post-merger integration. Before this, he spent two years doing venture capital investing across Southern Africa, and five years in banking split between London, New York, and Singapore.

Philip holds an MPA from Harvard University, an MBA from The Wharton School, an MA from Columbia University, and is a CFA Charterholder.

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Philip Johnston

Co-Founder & Co-CEO

David is an e-commerce expert with a strong background in building and scaling operations in hypergrowth companies.

He started his career in Southeast Asia, leading logistics, operations and strategy functions for the e-commerce player Lazada (Alibaba). Later, he joined Africa's biggest ecommerce platform Jumia as the Fulfillment and Logistics Country Manager in Kenya before leading their Global Delivery team.

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David Elsner

VP of Operations

Kunal started his career in the Middle-East with Landmark Group. While there, Kunal was responsible for global expansion, e-commerce, marketing, consumer facing technology and user experience. Later, he joined BinHendi group, another retail conglomerate, as the Group Head of Marketing and Ecommerce. At BinHendi Kunal successfully launched and completed multiple green field e-commerce projects for world renowned brands in fashion, furniture and FMCG.

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Kunal Harisinghani

VP of Growth

Nabih was previously CFO of and most recently oversaw the finance function at Chalhoub Group's Beauty Division.

He is a CIMA member and has an MBA from Hult International Business School.

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Nabih Sabbagh

VP of Finance

Prior to working with Opontia Nadia was the Chief People Officer at Kasha, and worked as Global HR Director for SWVL - a unicorn, with presence in Egypt, Kenya, Pakistan and Dubai.
Nadia also acted as a Director at Ethan Partners, a Global Executive Search company that supports startups globally.

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Nadia Pais

VP of People

Anurag is an analytics expert with extensive experience in building solutions to enhance data systems and improve business performance.

Earlier, he spent over 5 years at Careem delivering analytics and insights for the ride hailing domain. He was responsible for leading the strategic analytic projects within the Product and Operations teams. Prior to this Anurag worked in a market research company, consulting for the Gaming and Audio sector in the Middle East.

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Anurag Topno

Head of Data

Moheet is an operations expert who previously headed the seller operations vertical for Noon in Saudi Arabia. He comes with more than a decade of entrepreneurial and leadership experience in building a multi-million dollar e-commerce ventures such as Kashmir Box.

At Opontia, Moheet is building the multi-country operational structure managing Cross Border inventory movement, E-Commerce Fulfillment, and Customer Service. He holds both a BCA and an MBA from the University of Kashmir.

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Moheet Mehraj

Head of Brand Operations

Karim spent the last five years at McKinsey & Company split between the Dubai, Lagos, Boston, and Toronto offices. He also led efforts in formulating the e-commerce growth strategies of notable retail conglomerates in the MENA region.

Karim holds a Bachelor of Civil Engineering from McGill University in Canada.

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Karim Harake

General Manager, KSA & UAE

Yaman is an M&A expert who is excited to incorporate top brands in the region into the Opontian ecosystem. Prior to Opontia, Yaman worked as a management consultant for McKinsey & Company in Turkey, focusing on e-commerce strategy, private equity, due diligence and post-merger integration. Before McKinsey, Yaman worked as an investment banker at Ünlü&Co.

Yaman holds an MBA from INSEAD, a Masters degree from Boğaziçi University, and BSc from METU.

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Yaman Ungan

General Manager, Turkey

Join our team

We are growing and always on the lookout for passionate talent to join us on our mission.


Opontia - Dubai

One JLT Tower, First Al Khail St - Jumeirah Lakes Towers, Dubai

Opontia - Riyadh

6533 AlOlaya Street, AlWorood District, 12251 AlRiyadh, Kingdom of Saudi Arabia

Opontia - Istanbul

Esentepe Mah. Talatpasa Cad. No:5 - 1 Levent, Sisli Istanbul, Turkey

Opontia - Warsaw

ul. Grzybowska 2 lok. 29, 00-131 Warsaw, Poland

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