Get valuation

Opontia’s vision is to become the next generation e-commerce group in Eastern Europe, Middle East, & Africa. This will be achieved by acquiring, operating, and scaling outstanding e-commerce brands with superstar products.

Our story

Opontia was founded by ecommerce experts to enable online sellers to realize the full value of their brands. The journey all started when two co-founders who shared a similar vision met and decided to merge their skill sets to create the region’s first fully digital “house of brands”.

The company was established in beginning of 2021 and expanded quickly into new geographies. Today Opontia is present in four of the largest online retail economies in EEMEA with offices across Riyadh, Dubai, Istanbul and Warsaw.

Core values & beliefs

We believe in putting sellers first in everything that we do to provide a fast and fair way for ecommerce entrepreneurs to sell their brands. Our transactions are handled with integrity and full transparency to ensure a best possible seller experience.

Our teams are also trained to oversee transactions with full ownership to minimise the amount of time sellers dedicate to the acquisition and integration process.

Finally, we empathise with the hardwork and sacrifices made by e-commerce entrepreneurs to develop their brands and insist on conserving all brand owner's legacies.


We are led by a team of e-commerce experts with extensive experience in brand building, scaling, product design, logistics, and SME financing.

Manfred was previously the Chief Market Place Officer for one of the largest E-commerce players in Southeast Asia, Lazada (Alibaba) where he drove the growth of over 500 brands and 50,000 sellers. Following this, he moved to the Middle East and became CCO of one of the largest e-commerce companies in the region, before founding Next Commerce, an e-commerce enabler in the UAE and KSA.

Manfred holds a MA in Corporate Finance from Vienna University of Economics and Business.

See Manfred’s linkedIn

Manfred Meyer

Co-Founder & Co-CEO

Philip previously spent two years at McKinsey, Dubai working on e-commerce strategy, private equity, and post-merger integration. Before this, he spent two years doing venture capital investing across Southern Africa, and five years in banking split between London, New York, and Singapore.

Philip holds an MPA from Harvard University, an MBA from The Wharton School, an MA from Columbia University, and is a CFA Charterholder.

See Philip’s linkedIn

Philip Johnston

Co-Founder & Co-CEO

Moheet is an operations expert who previously headed the seller operations vertical for Noon in Saudi Arabia.

He comes with more than a decade of entrepreneurial and leadership experience in building a multi-million dollar e-commerce ventures such as his most successful one: Kashmir Box.

At Opontia, Moheet is building the multi-country operational structure managing Cross Border inventory movement, E-Commerce Fulfillment, and Customer Service.Moheet holds both a BCA and an MBA from the university of Kashmir.

See Moheet’s linkedIn

Moheet Mehraj

Head of Brand Operations

Anurag is an analytics expert with extensive experience in building solutions to enhance data systems and improve business performance.

Earlier, he spent over 5 years at Careem delivering analytics and insights for the ride hailing domain. He was responsible for leading the strategic analytic projects within the Product and Operations teams. Prior to this Anurag worked in a market research company, consulting for the Gaming and Audio sector in the Middle East.

See Anurag’s linkedIn

Anurag Topno

Head of Data

Karim is a growth strategy expert with extensive experience working with principal investor clients in the region, focused on retail, real-estate and telecommunication industries.

He spent the last five years at McKinsey & Company split between the Dubai, Lagos, Boston, and Toronto offices. He also led efforts in formulating the e-commerce growth strategies of notable retail conglomerates in the MENA region.

Karim holds a Bachelor of Civil Engineering from McGill University in Canada.

See Karim’s linkedIn

Karim Harake

General Manager, KSA

Yaman is an M&A expert who is excited to incorporate top brands in the region to the Opontian ecosystem.

Prior to Opontia, Yaman worked as a management consultant for McKinsey & Company in Turkey, focusing on e-commerce strategy, private equity, due diligence and post-merger integration. Before McKinsey, Yaman worked as an investment banker at Ünlü&Co.

Yaman holds an MBA from INSEAD, a Masters degree from Boğaziçi University, and BSc from METU.

See Yaman’s linkedIn

Yaman Ungan

General Manager, Turkey

Prior to Opontia Kacper was the Head of International Sales at Allegro, largest e-commerce marketplace in Poland, where he led growth of international merchants on the platform from zero to many thousands. Before this, he spent eight years at McKinsey & Company advising e-commerce, retail and private equity clients in Europe, Australia and North America.

Kacper holds an MBA from INSEAD, and MA in Law from the University of Warsaw.

See Kacper’s linkedIn

Kacper Rozenbaum

General Manager, Poland

Join our team

We are growing and always on the lookout for passionate talent to join us on our mission.


Opontia - Dubai

One JLT Tower, First Al Khail St - Jumeirah Lakes Towers, Dubai

Opontia - Riyadh

6533 AlOlaya Street, AlWorood District, 12251 AlRiyadh, Kingdom of Saudi Arabia

Opontia - Istanbul

Esentepe Mah. Talatpasa Cad. No:5 - 1 Levent, Sisli Istanbul, Turkey

Opontia - Warsaw

ul. Grzybowska 2 lok. 29, 00-131 Warsaw, Poland

Have a query or feedback?

Contact us

Lets do business together

Sell your business